LA Kings Add Sense Arena’s Cognitive Training Technology to Practices

LA Kings Add Sense Arena’s Cognitive Training Technology to Practices

StatusPro, an extended reality training and gaming company, has announced a wide range of strategic investors who are among the biggest names in sports and entertainment: LeBron James, Drake, Naomi Osaka, Maverick Carter, Jimmy Iovine and Paul Wachter. They join institutional investors that fueled a $5.2 million seed round, led by KB Partners and TitletownTech.

Co-founded by former football players Andrew Hawkins and Troy Jones, StatusPro uses player tracking data to create a realistic training platform that’s being deployed by six NFL teams. The program is device agnostic and can be viewed in augmented reality, virtual reality or mixed reality. 

“I look for investment opportunities that can have a lasting impact on culture and society—and StatusPRO is poised to do that,” Osaka said in a statement. “It’s not only going to influence gaming and entertainment [two things I am passionate about], but also the way athletes can train and analyze their performance.”

Hawkins, the company’s chief business officer, is a former NFL wide receiver who played three seasons each for the Cincinnati Bengals and Cleveland Browns. He later worked as director of business development at The SpringHill Company, where he collaborated with James and Carter. Jones, StatusPro’s CEO, played college football at Maryland and Western Kentucky.

“We always say, ‘We’re only as strong as our team,’ and now our team is a lot stronger, especially in the sports space,” Hawkins says.

StatusPro is developing consumer products that recreate the experience of playing elite sports and has expanded its offerings beyond American football. “One of the things we wanted to do is identify partners, even outside of football, that could help us tell their story of what it’s like to be athletes,” Jones says.

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