09 Nov SHORTS: FSA SURVEY, WSL, WEST BROM, IPRO, FNATIC
One in five women have experienced unwanted physical attention while attending men’s football matches, according to a Football Supporters’ Association (FSA) survey, more than double the proportion from 2014.
The Women at the Match survey was completed by more than 2,000 match-goers with almost half of the respondents (49%) saying that witnessing sexist behaviour made them angry, up from one in three (29%) previously. Back in 2014 almost one in three (32%) said they were generally not bothered about witnessing something sexist at the match, whereas nowadays only one in every seven fans (15%) would have the same attitude.
The Premier League did not comment on the survey, but said it is committed to some of the suggested next steps from within it including an introduction of league-wide bans and commencement of enhanced training for stewards.
The Football Association (FA), English soccer’s governing body, has signed a new multi-year broadcast partnership with US broadcaster CBS for rights to the Women’s Super League (WSL).
Matches will appear across Paramount+ and CBS Sports Network, with coverage during the 2022-2023 and 2023-2024 WSL seasons. CBS Sports will deliver 57 WSL matches during both the 2022-2023 and 2023-2024 seasons. CBS Sports Network will air a select number of those matches exclusively, with the majority streaming on Paramount+.
The WSL now joins the National Women’s Soccer League (NWSL), the USA’s top-flight soccer league, and the UEFA Women’s Champions League, the most prestigious international club tournament in Europe, in CBS Sports Network and Paramount+ streaming platform.
West Bromwich Albion Football Club have announced a partnership extension with Other Media
Other Media has developed a mobile app and website for the West Brom fans which engages the audiences with premium video content. Additionally, it also provides scores, fixtures, teams, and news updates daily.
The West Midlands club first signed a deal with Other Media ahead of the 2020/21 season, which saw the company develop a mobile app and platform, where the fans of the club would stay connected with the club news and some fun games.
iPRO, a supplier of healthy hydration drinks to sporting organisations, has secured a new six-year global partnership with parkrun, one of the largest community fitness groups in the world. iPRO has now become parkrun’s new Global Hydration Partner, coinciding with the launch of their new wellness drinks range, iPRO Hydrate.
Originally started as a meeting of 13 runners, parkrun has since transformed into a global phenomenon with a staggering community following of over 7 million runners. As a global partner, iPRO will play a key role in enriching the parkrun experience across the world to support their growth.
Sophie Christy, Global Commercial Director at iPRO, said, “We are delighted to partner with parkrun across our shared goal to support people’s health and wellbeing through healthy lifestyles.”
Fnatic, the London-based esports performance brand, has revealed a new partnership with New York Institute of Technology (New York Tech), which will see the esports organisation and university collaborate on two pieces of research.
The first study, analysing upper body compression sleeves, will assess whether the esports wear positively increases the longevity of performance and improves recovery rates of competitive gamers. Meanwhile, the second study analysing the effects of lower body compression sleeves will assess whether the sleeves help to enhance the blood flow of gamers and reduce the risk of long-term, lower body health risks of esports professionals.
Joining forces with Fnatic’s High Performance Unit, experts from New York Tech’s Center for Esports Medicine will work with the London-based esports organisation over the course of a six-month-period.
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