23 Sep #WEURO2022: Prize money doubled – SheKicks
The UEFA Executive Committee has approved a substantial increase money distributed to participating teams ahead of #WEURO2022.
The 16 qualified teams will share a total of €16 million, double the amount of the total prize money of €8 million distributed at UEFA Women’s Euro 2017 in the Netherlands. The financial distribution will include increased guaranteed amounts and performance-based bonuses for the group stage.
In addition, the UEFA Executive Committee approved the introduction of a club benefits programme, for the first time, making available a significant total amount of €4.5 million to reward European clubs releasing players for the UEFA Women’s Euro final tournament for their contribution to the success of the event.
The increases in financial distributions and introduction of a club benefits programme are key strategic initiatives of UEFA’s Women’s Football Strategy – TimeForAction, ensuring that more money than ever before is distributed across the women’s game.
The key changes include:
• Increased shares for all non-top five associations and capped shares for the top five associations (NB: top five associations are England, Spain, Germany, Italy and France)
• Reduced gap between associations with and without clubs participating in the UEFA Champions League group stage
• Reduced weight of market shares and distribution made more on fair and recognisable sporting principles
The 4% solidarity for non-participating clubs (€140m based on a projected overall revenue of €3.5bn) will be supplemented by 30% of the revenue generated by the club competitions above €3.5bn up to a maximum of €35m.
As a consequence, a total of €175m is expected to be available from the competition revenue for non-participating clubs compared to €130m in the 2018-21 cycle and the share reserved for the non-top five associations will increase to €132.5m (around €50m more than with the previous scheme, representing a more than 60% increase).
DAZN and Common Goal unite in global partnership
Would you like to read more women’s football news just like this? Sign up to receive the She Kicks Women’s Football newsletter
Credit: Source link